Everyone Calm Down, The VMAs Were Not in Fact the Death of Culture
I am not bothered or unsettled by the MTV VMA performances or what they may or may not say about the state of culture. And least of all I’m not bothered by the Google trending elephant in the room....
View ArticlePHF’s Taylor Wiegert and Emily Worstell Talk Gen-Y Culture and Hacker...
Powerhouse Factories’ consumer experiences expert Taylor Wiegert and trends expert Emily Worstell are talking the Gen-Y consumer’s growing influence in the global economy at the D2Cincinnati Conference...
View ArticleA Looming Industry Shift—Evolving Business to Embrace Gen-Y Hacker Mentality
It has been a busy fall for Powerhouse Trends! When my colleague Taylor Wiegert, Powerhouse Director of Social and Digital Engagement, and I were recently invited to speak at the D2Cincinnati...
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Best-In-Class Social Era Activations at SXSW
When 700 people showed up at the first South by Southwest (SXSW) music fest in 1987, the organizers couldn’t believe their luck. They’d expected a waaay more modest turnout—150 at most. But those 700...
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Setting the Stage: Our SXSW Experience and What it Means
Long before we landed our first big client, we lived for music and design. The trick was to find the intersection between the big brands and our art. From a ramshackle garage near Western Kentucky...
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